The Narrative Framework for NASA Artemis Missions
NASA asked our Creative Strategy team at Storycraft Lab to create a narrative framework unifying storytelling across NASA Visitor & Space Centers, making the Artemis Missions more engaging for diverse audiences. The "What Boots Will You Wear?" framework personalizes storytelling by aligning roles in the Artemis Missions with unique perspectives, encouraging visitors to see themselves as part of the mission.
Role: Creative Director, Narrative Strategist, and Content Developer, leading research, concept development, and engagement strategy. Conducted focus groups with Visitor Center representatives and Artemis experts to uncover diverse perspectives and inform a personalized, inclusive storytelling approach.
Deliverables: Narrative Framework, Scalable Content Bubble Plan, Interactive Exhibit Concepts, Role-Based Engagement Tools, and an Audience Quiz.
Watch the Case Study Video.
MEET ‘THE BOOTS’:
Discover the six types of Boots that represent unique perspectives and roles within the Artemis Mission.
Each Boot profile includes a mantra, content focus, and examples of NASA team members who embody these roles. Visitors take the quiz to learn what Boot they wear on the Artemis Mission.
Ground Boots: Decisive planner, team leader, launch process expert.
Suit Boots: Storyteller, designer, spacesuit specialist.
Rocket Boots: Tech-savvy inventor, human space travel systems.
Spacecraft Boots: Collaborator, food/life support systems expert.
Moon Boots: Adventurer, mission specialist for deep space.
Landing Boots: Strategic fixer, safety and sustainability problem-solver.
CONTENT BUBBLE PLAN: Scalable and Customizable Storytelling
The Content Bubble Plan is a flexible framework that helps NASA Visitor Centers deliver personalized, immersive journeys through the Artemis Exhibit. It ensures every visitor’s experience is unique, adaptable to different spaces, and focused on key storytelling themes.
