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Katy Mull

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Creating Custom Journeys with Virtual Storytelling Spaces

Designed and developed 3D-rendered environments for virtual events, blending physical elements with digital design to create unique, interactive experiences. These virtual spaces ranged from gamified experiences to cinematic event platforms, balancing realism and fantasy while aligning with client goals.

Role: Creative Director & Experience Designer – Concept development, creative strategy, and experience mapping for virtual events. Guided 3D design and animation to ensure intuitive attendee journeys while meeting strategic objectives.

Examples:

View fullsize Society of Motion Picture and Television Engineers' Game On Event
View fullsize A Custom Virtual Campus for Industry Leaders & Stakeholders
View fullsize 4a-Sales Tech Animation.png
View fullsize 4b-Sales Tech Lobby.png
View fullsize 5a-Altria Cybersecurity Main Lobby.png
View fullsize 5b-Altria Cybersecurity Learning Lobby.png
View fullsize 6a-Altria Fest Animation.png
View fullsize 6b-Altria Fest Tent.png
View fullsize 3-Altria Holiday Animation.png

Results & Impact:

  1. Increased Engagement: The 3D environments significantly enhanced attendee participation, with interactive features like animated lobbies, gamification, and custom navigation tools driving higher interaction rates.

  2. Storytelling Through Design: Each virtual space was a carefully crafted narrative aligned with the event’s goals, offering attendees a unique and cohesive experience.

  3. Positive Client Feedback: Clients recognized the creativity and strategic value of these environments, resulting in ongoing collaborations and expanded projects.